ʻO kēia hoʻopaʻapaʻa kekahi o nā manaʻo i hana ʻia ma kahi puke hou e ka mea kākau W. David Marks, Status and Culture.Ua ʻike paha ka poʻe ʻike lole i ka inoa o Marx mai kāna hana mua, ʻo Ametora, ka mea i moʻolelo i ka lawe ʻana o Iapana i ke ʻano ʻAmelika a kūʻai aku.Hōʻike kāna hana hou i ka mea i kapa ʻia ʻo "ka mea pohihihi nui o ka moʻomeheu" - ʻo ke kumu kumu e koho ai nā kānaka i kekahi mau hana a me nā quirks no ke kumu ʻole.
ʻOiaʻiʻo, ʻo nā noʻonoʻo kūpono a i ʻole ka hoʻoholo ʻana i ka maikaʻi ʻo ia nā kumu kumu a mākou e hoʻohana ai e hōʻoia i kā mākou lele ʻana i nā ʻano hou a i ʻole nā hōʻailona kūlana.Hiki i ka poʻe kūʻai ke haʻi iā lākou iho he lua ʻole nā mea hana a me ka hana o ka ʻeke Birkin, ʻoiai ʻaʻole ʻoi aku ka maikaʻi o ka lawe ʻana i nā mea ma mua o nā ʻeke hiki ke kūʻai ʻia no kahi hapa o ke kumukūʻai.Hiki ke hoʻohana ʻia nā hoʻopiʻi no ka nani a i ʻole ka ʻoiaʻiʻo i kumu no ka hele ʻana mai nā lapels ākea a i nā jeans ʻili a ʻeke paha, no laila ʻaʻohe kumu hana maoli.
ʻAʻole wale ia ʻano hana i loko o ka ʻoihana kūʻai o kēia wā."I loko o nā makahiki, ua hoʻololi nā ʻohana kaʻawale i ko lākou lauoho me ka ʻole o ke kau inoa ʻana iā GQ," i kākau ai ʻo Marx i kahi mokuna o ke kaʻina hana.Hiki iā mākou ke ʻōlelo e hana nā ʻano i ka ʻoihana hana, a ʻaʻole ka hope.
Ma ka puʻuwai o kēia mau hana moʻomeheu, e like me kā Marx, ʻo ko mākou makemake i ke kūlana a me ko mākou hiki ke kaena aku.ʻO kahi hōʻailona kūlana kūpono e koi ai i kahi nui o ka lilo e hoʻokaʻawale iā ia, ʻo ia ke kumu kūʻai maoli (Birkins hou) a i ʻole he kuhi wale ʻana o ka ʻike e pili ana iā ia e ʻike wale ʻia e ka poʻe me ia ʻike, e like me ka hōʻailona Iapana pohihihi.
Eia naʻe, ke hoʻololi nei ka Pūnaewele i ka hana ʻana o nā hōʻailona, nā huahana, a me nā mea ʻē aʻe i ke kūlana kūlana.Me ka hiki ʻana mai o ka lehulehu media a me ka hana nui i hoʻokahi haneli i hala aku nei, ʻoi aku ka nui o ke kapikala moʻomeheu e like me ka ʻike insider ma mua o ka hōʻike pololei ʻana i ka waiwai, no ka mea hiki iā ia ke hōʻike i ke kūlana a hoʻoulu i ka hoʻohālike.Akā, i kēia lā hiki iā ʻoe ke komo koke i nā ʻike a i ʻole nā kumuhana āu e noʻonoʻo ai, kahi i hoʻopili ai i kahi ʻano "stagnation moʻomeheu", ʻōlelo ʻo Marx ʻaʻohe mea i ʻike ʻia i ka hoʻomau, a ʻoiai, ʻaʻole like ka moʻomeheu. e holomua ana.Kōkua kēia i ka wehewehe ʻana i ke ʻano o kēia wā e like me nā leʻaleʻa o ka wā ma mua ma mua o kahi manawa ʻike ʻia i ka mōʻaukala hana.
“ʻO ka hapa nui o kēia puke mai ka noʻonoʻo ʻana i ka hewa o ka moʻomeheu i kēia manawa a me ka ʻike ʻana ʻo ke ala wale nō e hiki ai iaʻu ke wehewehe ʻo ia, ʻo ka mea mua, loaʻa iaʻu kekahi ʻano manaʻo e pili ana i ka hana ʻana o ka moʻomeheu, a i ʻole nā hypotheses.a he aha nā waiwai moʻomeheu, "wahi a Marx i kahi ninaninau.
Kūkākūkā ʻo BoF me Marks pehea ka hoʻololi ʻana o ka Pūnaewele i ka hōʻailona mokuʻāina, kona hopena i ka moʻomeheu, NFTs, a me ka waiwai o ka hana hana i ka makahiki kikohoʻe.
I ke kenekulia 20, ua lilo ka ʻike a me ka loaʻa ʻana o nā huahana i nā kumukūʻai hōʻailona.ʻO ka Pūnaewele ka mea mua i wāwahi i nā pale ʻike.Hiki ke loaʻa maʻalahi nā mea a pau ma ka Pūnaewele.A laila [pili ia] ka hāʻawi ʻana a me ke komo ʻana i ka huahana.
ʻOiai i ka makahiki 1990, ua nīnauele ʻia au ma ka New York Times no kahi ʻatikala e pili ana i ka Bathing Monkey no ka mea e hoʻāʻo ana nā kānaka e kūʻai i ka Bathing Monkey ma New York.ʻAʻole hiki ʻole paha, no ka mea pono ʻoe e hele i Iapana, ʻaʻohe mea i hana i kēlā manawa, a i ʻole pono ʻoe e hele i kahi hale kūʻai ma New York, kahi i loaʻa iā lākou i kekahi manawa, a i ʻole ʻoe e hele i Lākana, i he halekuai ma kona wahi..ʻo ia wale nō.No laila, ʻo ke kipa wale ʻana i ka Bathing Monkey he kiʻekiʻe loa nā kumukūʻai hōʻailona, e lilo ia i hōʻailona maikaʻi loa o ka ʻokoʻa elite, a manaʻo ka poʻe he nani loa ia no ka mea ʻuʻuku loa.
ʻAʻohe mea i kēia lā hiki ʻole iā ʻoe ke kūʻai a hāʻawi iā ʻoe i kēlā me kēia manawa, ma nā wahi āpau.Hiki iā ʻoe ke ala i ke aumoe a kauoha.Akā ʻo ka mea nui, he plagiarism nā mea a pau.Inā makemake ʻoe i kahi ʻano ʻano āu e ʻike ai ma ke ala holo, hiki iā ʻoe ke loaʻa i kēia manawa.No laila, ʻaʻohe mea pale i ka ʻike a ʻaʻohe pale i nā huahana.
Hoʻomaopopo ʻoe i loko o ka puke ʻaʻole ʻoe e noʻonoʻo i kēia kaʻina hana he kūʻokoʻa.ʻOiaʻiʻo he ʻino.ʻO kēia ka mea e hōʻoluʻolu ai ka moʻomeheu, no ka mea, ʻo ka hōʻailona mua ke kumu kūʻai kālā maoli, ʻaʻole kekahi kumulāʻau moʻomeheu.
e like me kēia.ʻAʻole maopopo iaʻu inā ua ʻike ʻoe i ke wikiō, akā aia nā wikiō o ka poʻe e hele ana a puni LA e nīnau ana i nā poʻe e pili ana i kā lākou lole.Ke nānā lākou i kēlā me kēia lole, ʻaʻole lākou e kamaʻilio e pili ana i ka brand, kamaʻilio wale lākou no ka waiwai.Ua ʻike au a ʻōlelo wau, "Auwe, he honua ʻē aʻe ia," ʻoiai ʻo koʻu hanauna ua hilahila ʻoe e kamaʻilio e pili ana i ke kumukūʻai a i ʻole e hoʻāʻo e hoʻohaʻahaʻa.
Ua lilo ke kapikala moʻomeheu i ʻōlelo haumia.Ma hope o ka kākau ʻana ʻo [sociologist] ʻo Pierre Bourdieu ʻoi aku ka liʻiliʻi, ʻo ka mahalo i nā kiʻi paʻakikī a me nā kiʻi abstract he hōʻailona ia o ka papa a ke hoʻomaka nei ka poʻe a pau e hoʻomaopopo, aia kahi ʻōlelo hope: "Pono mākou e loiloi me ka ʻoluʻolu.Art, mai kiʻekiʻe a haʻahaʻa.no laila, ʻaʻole e lilo ka mahalo i ka hana noʻeau i mea e hana hou ai i nā hale papa.”Pono ka moʻomeheu haʻahaʻa e like me ka moʻomeheu kiʻekiʻe.Akā ʻo kāna mea e hoʻāʻo nei e hoʻopau i ke kapikala moʻomeheu ma ke ʻano he hoʻokaʻawale.Hoʻihoʻi ia i [nā hōʻailona kūlana] i loko o ke kapena waiwai, ʻaʻole wau i manaʻo he manaʻo ia o kekahi.He hopena ʻōnaehana wale nō ia o kēia hoʻololi.
ʻO kaʻu hoʻopaʻapaʻa ʻaʻole ia "pono mākou e hoʻihoʻi i ke kapikala moʻomeheu o ka poʻe elite ma ke ʻano he ʻano hoʻokae i ka poʻe naʻauao ʻole."Pono e loaʻa kekahi ʻano hana uku no ka mea aʻu i kapa ai he paʻakikī hōʻailona, ʻo ia hoʻi ka hohonu hohonu, hoihoi, paʻakikī o ka ʻimi moʻomeheu me ka ʻole e ʻike ʻia he hoʻohiwahiwa, snobbish, a me xenophobic.Akā, e hoʻomaopopo ʻo ia ka mea hou e alakaʻi i ka kaiaola moʻomeheu holoʻokoʻa i mua.
Ma ke ʻano, ʻoi aku ka nui, nalowale ka waiwai i ka makahiki o ka pūnaewele no ka mea hiki iā ʻoe ke ʻōlelo he paʻakikī hōʻailona?
Manaʻo wau ʻo ia ka ʻaoʻao ʻē aʻe.Manaʻo wau ua hoʻi ka hana.Ma muli o ka loaʻa ʻana o nā mea a pau, ʻo ka mastery kahi ala e hoʻi ai i ka ʻuʻuku a me ka laha.I ka manawa like, ʻoiai ua hana ʻia nā mea a pau e nā mīkini, ʻoi aku ka paʻakikī o ka moʻolelo o ka brand.Pono nā brands e hoʻi i ka hana hana e hana i kahi moʻolelo e hōʻoiaʻiʻo i ke kumu kūʻai.
ʻIke loa, aia nā ʻano hōʻailona kūlana e hele nei ma ka pūnaewele.Ua loaʻa i nā NFT kahi ala e hana ai i ka liʻiliʻi o nā waiwai kikohoʻe ma o ka ʻae ʻana i ka poʻe e hōʻoia i ke kuleana o kekahi mea e like me kahi jpeg.ʻIke ʻoe i kekahi mau hōʻiliʻili NFT, e like me ka Bored Ape Yacht Club, lilo mua i mau hōʻailona kūlana ma ke kaiāulu crypto a laila lilo i mea kaulana a kaulana.ʻO ia ke ʻano o ka hele ʻana o ka hōʻailona ma ke ala like, akā aia mākou i ke kaʻina hana e ʻimi ai i nā ala hou e hōʻailona ai a hōʻailona i ka wā e hoʻonui ʻia ai ka moʻomeheu ma ka pūnaewele?
Manaʻo wau he mau hōʻailona kūlana.Manaʻo wau he mau hōʻailona kūlana nāwaliwali lākou no ka mea e koi ana nā hōʻailona kūlana i ʻekolu mea.Pono lākou i nā kumukūʻai hōʻailona: pono kekahi mea e paʻakikī ke kiʻi iā lākou.Loaʻa iā lākou.He pipiʻi lākou a he kakaikahi paha.Paʻakikī loa ka loaʻa ʻana o kekahi.Akā, nele lākou i nā mea ʻelua ʻē aʻe i loaʻa i kahi hōʻailona kūlana maikaʻi, he alibi - ʻaʻohe kumu e kūʻai ai i kekahi ma mua o ke kuhi kālā a makemake ʻoe e kūʻai i ka hōʻailona.A laila, ʻaʻohe ona pilina me nā pūʻulu kūlana kiʻekiʻe.Hoʻokokoke mai ʻo Boring Monkeys i ka wā i hoʻomaka ai ʻo Madonna, Stephen Curry a me kekahi o kēia mau mea kaulana e kūʻai iā lākou a hoʻopaʻa iā lākou i kā lākou kiʻi kiʻi.
Akā ʻo ka mea nui i nā hōʻailona kūlana he pono ke koena o ke ʻano.Pono e loaʻa iā lākou kekahi hana i hiki ke lilo i ʻāpana kūlohelohe o ke ʻano o ka nohona o ka poʻe e hoʻolilo iā lākou ʻaʻole he mea makemake wale nō, akā he ʻāpana maoli nō o ke ʻano o ke ʻano o ka poʻe a laila makemake i nā poʻe ʻē aʻe.
Me he mea lā e loaʻa mau ana iā kākou ka hanauna ʻōpio e makemake ana e ʻokoʻa a e hakakā hou i ka hanauna kahiko.ʻAʻole anei lākou i hana i kā lākou moʻomeheu ponoʻī a me nā hōʻailona kūlana?Hoʻololi paha ia i kekahi mea?
Inā noho ʻoe ma ka Pūnaewele a noho ma TikTok, pono ʻoe e ʻike i ka syntax o ka paepae i kēlā me kēia lā, no ka mea pono ʻoe e ʻike i nā meme e hele nei, ʻo ia nā mea ʻakaʻaka i loko o lākou a ʻaʻole.Ma muli o ka ʻike a pau, a ke manaʻo nei au ma laila ka nui o ka ikehu.ʻAʻole oʻu manaʻo e hele ka ikaika i ka hana ʻana i nā ʻano mele hou e hoʻokuke iā mākou, e hana ana i nā ʻano lole hou e hoʻokuke iā mākou.ʻAʻole ʻoe e ʻike i ka poʻe ʻōpio.
Akā me TikTok, manaʻo wau ua hana lākou i nā ʻike wikiō e hoʻowahāwahā ʻia i nā pākeke no ka mea ʻo ka hapa nui o nā pākeke e lawe iā TikTok a ʻōlelo lākou, "Ua hele wau."i hana ʻia no ka poʻe ʻelemakule no ka mea ʻoi aku ka maikaʻi loa, haʻahaʻa haʻahaʻa haʻahaʻa maʻamau i loko o kahi wikiō 15 kekona.ʻAʻole pono ʻoe e lilo i hana noʻeau.No laila, aia nā ʻokoʻa ma waena o nā ʻōpio.ʻAʻole wale ia ʻo ka wahi a mākou i maʻa mau ai, ʻo ia hoʻi ka paʻakikī hōʻailona a i ʻole ka paʻakikī noʻeau.
Manaʻo wau ʻo kekahi o nā mea a mākou i lohe ai i nā makahiki he ʻoi aku ka maikaʻi o nā ʻano hana e like me ka wā ma mua.No ka mea ua ʻike koke ʻia nā mea āpau a hiki ke loaʻa ma ke alahele a i ʻole ma TikTok, paʻa lākou a hoʻoheheʻe koke i ka liʻiliʻi, inā he, nā ʻano ʻokoʻa i ka makahiki i hāʻawi ʻia.Inā loaʻa nā mea a pau ma ka pūnaewele no nā minuke 15 wale nō, aia kekahi mea e hiki ke hoʻomohala i ka waiwai mōʻaukala āu i kamaʻilio ai ma ka puke no nā hanauna e hiki mai ana?
ʻAʻole pili wale nā ʻano hiʻohiʻona e pili ana i ka hoʻokomo ʻana a i ʻole ke kūʻai ʻana, akā e pili ana i ka poʻe e hoʻokomo iā lākou i ko lākou ʻike ma nā ʻano a lākou e manaʻo ai he ʻoiaʻiʻo.Me kēia manawa pōkole ma waena o ka ʻike ʻia ʻana o kahi manaʻo a me ka laha ʻana a i ʻole ka laha ʻana i loko o ke kaiāulu, ʻaʻohe manawa o ka poʻe e apo maoli ai a lilo i ʻāpana maoli o ko lākou ʻike.Inā ʻaʻole ia, ʻaʻole ia e hōʻike ʻia ma ke ʻano he kaiapuni, no laila e loaʻa iā ʻoe kēia neʻe microscopic.Hiki iā ʻoe ke kapa iā lākou he nanotrends.Me ka moʻomeheu, ʻoi aku ka ephemeral o ke kūlana.
Akā naʻe, ua haʻalele ʻo ia i kekahi mau mea i ka manawa.ʻAʻole mākou i loko o ke ʻano skinny jeans.ʻOiai inā holo maikaʻi nā mea a pau, inā ʻoe e nānā i nā jeans skinny, noʻonoʻo ʻoe ua liʻiliʻi lākou.He mea hoihoi ia'u ko J.Crew chinos no ka mea, ina oe e nana ana ia Popeye no na makahiki eha i hala iho nei, hiki ke ike ia lakou he silhouette nui loa.No kēia stylist, ʻo Akio Hasegawa.ʻOiaʻiʻo, ke pane nei ʻo ia i ka mea i emi nui nā mea ma Thom Browne, akā hoʻomaka nā kāne e komo i nā lole i kūpono loa iā lākou.Akā i ka wā e hiki mai ai kēia, wehe ka puka i kahi silhouette nui.
No laila, no ka ʻōlelo ʻana ʻaʻohe ʻano, manaʻo wau ʻaʻole ʻoiaʻiʻo.ʻO ka ʻoiaʻiʻo ke neʻe nei mākou mai ka maʻalahi a i ka mea nui i nā mea āpau he ʻano.He au kahiko loa ia, ʻaʻole ʻo ke ʻano micro ikaika a puni ke kenekulia 20 a mākou i ʻike ai i ka wā ma mua.
© 2021 ʻOihana Pāʻoihana.Ua mālama ʻia nā kuleana āpau. No ka ʻike hou aku e heluhelu i kā mākou ʻŌlelo & Kūlana No ka ʻike hou aku e heluhelu i kā mākou ʻŌlelo & KūlanaNo ka ʻike hou aku, e ʻoluʻolu e ʻike i kā mākou ʻŌlelo a me nā Kūlana.No ka ʻike hou aku, e ʻoluʻolu e ʻike i kā mākou ʻōlelo a me nā kūlana.
Ka manawa hoʻouna: ʻOkakopa-19-2022